Introducing ThenWatt

When this turns on,
that does too.

ThenWatt is an ecosystem of devices that mirror each other through one universal signal: power. When electricity reaches one device, its partners act instantly — bulbs light, switches flip, plugs respond. No rewiring. No hub. No app. No internet. Ever.

The idea

Electricity is already a signal.
We just taught it to talk.

Everything electric in your home already says something the moment power reaches it: I'm on. A ThenWatt sender listens for that moment — you flip a wall switch, your garage door opener wakes its courtesy light, a switched outlet comes alive — and broadcasts it by radio to every receiver you've paired. Receivers act in the blink of an eye: bulbs light, switches close circuits, plugs power whatever they hold. One action here is mirrored everywhere you choose.

When power…

A sender detects the presence of power at its socket. That's the trigger. No motion sensors to fool, no schedules to program, no app to open.

…then watt.

Paired receivers mirror it instantly — bulbs turn on, a switch powers a whole circuit, a plug runs whatever's connected to it. When the sender loses power, everything follows it off.

How it works

Three steps. Five minutes.
Then forget it exists.

1

Screw in the sender

Put a ThenWatt bulb where the power already comes and goes — the fixture on your wall switch, or your garage opener's light socket. It's a great bulb on its own.

2

Add receivers

Screw receiver bulbs into the fixtures you want to follow along — pull chains just stay on. Or install a ThenWatt switch to bring an entire circuit with you.

3

Pair once. Done forever.

A simple press-to-pair, right on the devices. No app, no account, no Wi-Fi password. They remember each other for life — even through power outages.

What people use it for

One idea. A house full of uses.

🚗

The garage

Your opener's courtesy light barely lights the hood of your car. Put a sender in that socket and a ThenWatt switch on the wall — the moment the door starts to open, every garage light comes on with it.

🔦

The basement

One switched fixture at the stairs, and a maze of pull-chain lights beyond it. Sender at the stairs, receivers in the chains. Flip one switch at the top — the whole basement is lit before your foot hits the second step.

🪜

The attic

Stop crawling toward a dangling string in the dark. The switch you already have at the hatch now runs every fixture up there.

🛠️

The workshop

Tool corner, bench lights, the back wall nobody wired. One switch by the door brings the whole shop to life — and shuts it all down when you leave.

🌾

The barn & outbuildings

No Wi-Fi out there? Perfect — ThenWatt never wanted it anyway. Devices talk directly to each other, hundreds of feet apart, internet optional. Forever.

🏕️

The cabin

Off-grid, off-cloud, off the subscription treadmill. ThenWatt works the same on day one and day ten-thousand, with or without a connection to anything.

Our promise

No app. No hub. No cloud.
No subscription. Ever.

Smart home products keep breaking an old promise: that the things you buy keep working. Servers shut down. Apps stop being updated. Features move behind subscriptions. ThenWatt is built the other way around.

Under the hood

Overbuilt on purpose.

A light that "usually" follows isn't a product — it's a gimmick. ThenWatt is engineered like infrastructure, because that's what your lights are.

⅒ sec

From power-on to every receiver responding. It doesn't feel fast — it feels wired.

Long-range radio

A dedicated long-range mode reaches across basements, driveways, and out to detached buildings — far beyond ordinary smart bulbs.

Authenticated

Every message is cryptographically signed. Your neighbor's gadgets can't flip your lights — and neither can anyone else.

Never in the dark

Redundant signaling and a vigilant watchdog keep receivers steady at the very edge of range, through interference and power blips.

The ecosystem

Senders trigger. Receivers respond.
Mix and match.

Every ThenWatt device speaks the same language, so anything that senses power can drive anything that switches it. Bulbs and switches are the first members of the family — not the whole family.

Available first

ThenWatt Bulb

The heart of the system — a bright, efficient LED bulb that can play either role. As a sender it announces when its socket gets power. As a receiver it follows any sender you pair it with.

Available first

ThenWatt Switch

A receiver that controls a whole circuit. Pair it to a sender and the lights it's wired to respond together — the easiest way to bring existing fixtures into the system, no bulb swaps needed.

Coming next

ThenWatt Plug

The same idea, at any outlet. In sender mode, plug it into a switched outlet — the kind your wall switch already controls — and it announces the moment that outlet gets power, exactly like the bulb does in its socket. In receiver mode, plug it into any always-on outlet and it powers whatever's plugged into it the instant a paired sender — bulb, switch, or another plug — comes on.

Be first in line.

ThenWatt launches soon. Leave your email and we'll tell you once — when it's ready. No newsletter-every-Tuesday nonsense. That would be deeply off-brand.

Questions

Fair questions, straight answers.

Does it need Wi-Fi or an internet connection?

No. ThenWatt devices communicate directly with each other over their own encrypted radio link. They never touch your router, your phone, or the internet. A home with no internet service gets the exact same experience.

Is there an app?

No, and that's a feature. Setup is a physical press-to-pair on the devices themselves. There's no account to create, nothing to download, and nothing that can be discontinued out from under you.

How many receivers can follow one sender?

Plenty for any room in a house — a single sender can drive a whole basement or garage full of receivers at once, and every ThenWatt device speaks the same language, so future senders and receivers join the same pairings.

What about my pull-chain fixtures?

Leave the chains on, screw in receiver bulbs, and never touch the chains again. The wall switch (via the sender) now runs them all.

What happens during a power outage?

Nothing to worry about. Pairings are stored permanently in each device. When power returns, everything picks up exactly where it left off — no re-setup, no resync, no app required.

Will there ever be a subscription?

Never. You buy hardware; it works indefinitely. Our revenue is the box you bought, not the box you bought held hostage.